Why get a digital marketing audit?
Website performance audits are needed for a number of reasons that include a loss of market share. If you are concerned that your website isn’t grabbing as much of the market and online opportunity that exists it could be due to the overall performance of your website.
Recently redesigned websites are the biggest culprit in the battle to gain market share and a website performance audit will find the underlying issues that are a result of this redesign.
Your company may have had a change in leadership and thus a change in your business goals. These changes will be tough to realize with a poorly performing website. A shift in company leadership and a change in company goals would also benefit from a website performance audit.
What We Did
SITE REDESIGN
LEAD FUNNEL
USER EXPERIENCE
USER TESTING
BRANDING
CONTENT
“Chantal took the initiative to step out of her comfort zone as an experienced marketer and broaden her experience base through extensive product management work. Without being asked, she conducted extensive user testing of our products, website and marketing materials. The valuable feedback she collected helped us to dramatically improve our UX, enabling massive growth both for our existing products and the new ones she helped launch.”
Challenge:
WWPass is a global cybersecurity company that provides identity, authentication and access management (IAM), and secure storage technology. Day in and day out they battle data breaches and identity theft using their advanced distributed and secure storage mechanisms. Their sophisticated authentication technology made them trailblazers in the industry but their marketing strategy and website hadn’t been updated in 8 years.
Cyber security, and WWPass’s authentication technology in particular, is extraordinarily complex, we needed to create a website that would simultaneously build trust, explain complex features and tell a story that would land them customers.
We started by updating the design and improving the UX of the site. In order to craft a narrative that would set them apart from their competitors we worked closely with their engineering team so that we could understand the product and services (almost) as well as they do. We think the results speak for themselves.
Storytelling is important in every industry.
The work:
RESULTS:
Modernized website & lead capture/nurturing program.
Improved UX and increased demo signups.
Compelling storytelling to build trust & guide the customer journey.